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– G2 Cube Technology: Allows the brand to eliminate the usage of toxic processes like bleaching and paramagnet altogether.

Manyavar has introduced an array of cuts, prints colors, and patterns that are generally not seen in a groom’s trousseau options.

According to Chatlani, despite the growing popularity of western wear, ethnic wear is still the biggest category in women’s wear in India. Nowadays more and more consumers are embracing ethnic wear as their garment of choice during various occasions and festivities.

Even today, a majority of the women in India wear sarees, and it still is considered as a primary piece of clothing even in modern wardrobes. Sarees are a dominating segment of the Indian fashion industry and account for about 71 percent of the biggest retail segment in women’s wear segment, ethnic wear. “Today, more than 70 percent Indian women wear sarees — if not daily, then at least on selected days and occasions ever year. Sarees are a significant contributor to the ethnic wear industry, that capture 71 percent market in women’s wear segment,” says Yatin Jain, Director, Odhni Sarees.

Nathasha AR Kumar, Founder, Vajor

Airport expansion has been huge in last 18th months. The brand is already present in all leading metro cities and leading airports in Tier II cities. It will continue to expand further in Tier II and III cities along with international markets.

As for Arvind Lifestyle Brands, the company is currently developing a robust omni-channel framework, across all portfolio brands.

“We have integrated both the channels via Omnichannel platform powered by Tata Unistore. It enables our organisation to work as a single unit with unified objectives,” says Gupta.

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E2O FASHION

“There is a huge opportunity for us to play with the brands which we have here. So we are not very keen to bring a new brand,” he told PTI adding that the company has licence for manufacture and sale of several global brands as Hush Puppies, Naturalizer.

Prior to joining Arvind, Suresh has held several senior positions during his 18 year old stint in Hindustan Unilever Ltd and has served as a member of the management committee of the foods and beverages business. A mechanical engineer and an MBA from IIM Bangalore, he was also Chairman of the CII National Committee on Retail in 2013-2014 and is a member of the National Council of Retailers Association of India.

With global brands coming in how are Indian players coping and scoring?

Our products are designed with the end users in mind. For example, you will find buttons inside placket to ensure there’s no accidental reveal. Simple things like auto fit trouser that expands at the waist ensures that our user is a tease, irrespective of body changes. We imbue our clothes with such thoughtful details while creating innovation and staying on trend.

For next 5 years, the brand plans to add 10 outlets annually. It is alsolooking forward to expanding its online presence. Ayesha Accessories is looking for a strategic partner to take the brand to the next level.

ASTORMUELLER SHOES

These days, fashion retailers are opting for offline to online and back. Phygital is the new buzzword. To know more about the phygital strategies of the retailers, visit 20th India Fashion Forum.

Recently, the brand has collaborated with Gen-Next designer Anurag Gupta for LakméFashion Week to create ‘denim master pieces’ from garments in stock. The aim behind this collection was to reuse the stock of unused denim into new pieces with innovative designs. This collection was a step towards sustainable fashion as water is getting saved in the entire process. The collaboration used eco-friendly methods of production resulting in pieces that evoke a youthful and modern vibe.

Available in 22 cities with 17 exclusive stores, 70 multi brand outlets including Central, Shoppers Stop and Reliance’s Project Eve along with a strong online presence in 10 e-commerce portals, Ayesha Accessories’ primary market are India’s biggest metropolitan cities – Mumbai, Delhi, Chennai and Bengaluru. Its biggest presence of EBOs is in Mumbai, while the highest number of MBOs is located in Bengaluru. “We are planning to expand to 300 to 400 retail points-of-sale within the next 4 years,” Kapur reveals. Apart from a location-wise expansion, the brand is also focusing on increasing its product range of ethnic jewellery, bags, stationary beauty products. They may also venture into the pets accessories space in the country. Brand Biba is currently present in 105 cities through 262 stores as well as on e-commerce platforms. In addition, its products are also available in retail chains like Shoppers Stop, Lifestyle and Pantaloons.

– Piñatex® is a natural leather alternative made from cellulose fibres extracted from pineapple leaves, the waste of the pineapple harvest

“The introduction of new concepts like corporate dressing and statement attires are the prime disruptors in the market,” she adds.

As embroidery is enjoying the limelight for the season, we have specially curated embroidered lehengas to cater to the ongoing trends. Adding to this, cape gowns, pastel hues, fl oral prints have been the head-turning styles throughout the season.

The brand was launched in 1984 in Barcelona with a very clear premise: ‘to dress people, not bodies’. The Desigual essence is characterised by its individuality and the unique character of its creations, which are always different and designed to authentically dress anyone who wants to be 100 percent themselves and show their most creative side.

“Fusion is an ideology that is being adopted across various sectors due to its tremendous potential, which goes for fashion too. Looking at how much it has to off er in terms of experimenting with different styles and statement looks women are looking for, fusion wear holds a great promise of growth in the coming years,” concludes Pacheriwal.

Manyavar has introduced an array of cuts, prints colors, and patterns that are generally not seen in a groom’s trousseau options.